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The Art of Digital Outreach
Le Outreach Intro
So... This Outreach Thing?
Why Do I Need It?
w0rdz: Terminology You'll Hear
Outreach Channels
Blogger Outreach
The s0cialz: Social Media Outreach
Putting the *Social* in Social Media Outreach
Why You Can't Ignore Social
The Magic of Lists 🔮
What to Do... and NOT do
Outreach Incentives (AKA, Make People Like You)
What? Give Away Free Stuff? WHY?
The Goods: Offers, Promos & Discounts
Backlinks: Create Really F*cking Creative Content
Collabs
Who the F is My Audience?
That weird thing called an "audience"
Psychographics & Demographics
The Nitty Gritty Research
Intro: Research? Why Not Just Throw Spaghetti?
Identifying Social Accounts, Bloggers, and Publications (9:18)
Finding Contact Info (Hint: You Need It)
Finding Likes, and Mines in the Minefield
Tracking Communication (3:11)
Email Communication: Spoiler: Learn Rejection Fast
Be Crafty: Crafting Subject Lines and Emails
The Outreach Aftermath
Nurturing Relationships & Finding Mutually Beneficial Relationships
Are you Finding Success?
That weird thing called an "audience"
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